Gift Cards and Loyalty Programs at the Point of Sale

Gift & Loyalty Card Software

Retail is a challenging enterprise. Competition with big national chains and their budgets, their marketing departments, and their endless promotions is fierce. But you attract the customers, earn the business, and close the sale.

As a business owner or manager, you know what it takes to compete: smarts, determination, flexibility, and a touch of class. Your staff is trained to be knowledgeable, polite, and focused on the bottom line. Your service is superior to the big chains, and your customers know it.
But better service isn’t enough. You also need the tools that major retailers use, including gift cards and loyalty programs. But you know that upscale technology to process stored value cards can be expensive. Or if you have a merchant account with MegaBank, they’ll nickel and dime you (or quarter you) on transaction fees…and don’t forget the monthly subscription and three-year term.

PatronWorks is a cost effective solution that breaks new ground in functionality and benefits for retailers. Operating on standard Windows-based point-of-sale equipment, PatronWorks offers a “no transaction cost” model that enables any business implement cost-effective gift and loyalty card programs.

PatronWorks offers many advantages over other gift card systems, including:

Limited investment. With our simple and up-front prices, you will implement a gift/loyalty card program and control your costs. Rest assured that PatronWorks offers a compelling ROI.
No special equipment or programs. PatronWorks operates with standard Windows-based PCs, standard bar code scanners or magnetic stripe readers, and receipt printers. You don’t have to reprogram your credit card machine or buy special equipment.
No transaction fees. Banks or other third-party processors may charge 25 to 30 cents per transaction, plus a monthly subscription fee. With PatronWorks, there are no transaction fees.
No contracts. Banks and other third-party card processors may require a long-term contract to use their proprietary service. Even if you’re in a position to discontinue their service, it may not be possible if you have a large number of outstanding cards. With PatronWorks, you’ve already paid for the software license and you own the data… you’re in charge.
Reloadable values. PatronWorks lets you easily add value to an existing gift card, allowing you to keep cards continually in use.
Support for both gift and loyalty cards. PatronWorks lets you handle both gift cards and loyalty cards within a single application. You can even combine the two and even offer merchandise return cards on a single card and program.
Flexible reporting. PatronWorks lets you select from pre-defined reports and create custom reports at any time. PatronWorks reports help you identify customers and their buying/visitation habits for future marketing campaigns.

Gift Card Features

Activate a gift card from your on-site inventory using built-in PatronWorks features. Since PatronWorks cards are not pre-denominated, you can assign the amount you need, when you need it. View screen shot.
Redeem a gift card. You can deduct value from a gift card when a customer purchases a product or service. The system generates a printed receipt that shows the value left on the card, if any. You can deactivate a card if the balance is used. View screen shot.
Add value to an existing gift card. The customer can reuse a gift or stored value card by purchasing additional value for it. This value can be any amount of the customer’s choosing. View screen shot.
Check the balance of a gift card. View screen shot.
Issue merchandise credit. This is similar to adding value to a gift card, and is used for merchandise returns in lieu of cash refunds. View screen shot.
Review captured information such as: optional invoice number, system-generated transaction ID, cashier number (for reporting, security, and managing employee promotions). View screen shot.
Store Summary Reports Make reconciliation of sales a snap. View screen shot.
Capture tips for restaurants, salons, and other service-oriented businesses. PatronWorks maintains a list of open transactions so the server/employee can enter a tip after the customer has signed the sales slip. View screen shot.
Many more features: Ask us for a web demonstration today!

Loyalty Card Features

PatronWorks lets you:

Track the number of visits per customer/card.
Track the amount spent per customer/card. View screen shot.
Capture customer demographics and preferences and associate them with a loyalty card. Capture your customer’s address, e-mail, and other information such as date birth for use in personalized service and targeted promotions. View screen shot.
Define the number of points earned per dollar spent. View screen shot.
Enter an invoice number and associate it with a transaction. View screen shot.
Set up tiered promotions, so you can specify a number of points at which to automatically offer a reward on the customer receipt. View screen shot.
Print custom messages on the customer receipt. View screen shot.
Many more features: Ask us for a web demonstration today!

Additional Program Features

Hide PatronWorks in the system tray so you can quickly return to your POS system or other program. With proper hardware, PatronWorks can pop onto the screen with a simple card swipe.
Add or incorporate your existing POS serial mag-stripe reader and receipt printer. See Hardware Overview for more information.

PatronWorks Gift & Loyalty

PatronWorks Versions

Point of Sale Hardware

PatronWorks POS

Plastic Cards

Pricing